It was quite clear that the McCain camp in the American presidential race were none to pleased at the reception Barack Obama got in Europe during his recent trip. However, the negative campaigning of the Republicans has taken a somewhat sourer turn in their latest campaign video- 'Celeb'. In it, they mock Obama's ability to command massive crowds around the world, interspersing images of the Democratic presidential hopeful and massive crowds with random attacks on his policies and pictures of such other 'celebrities' as Paris Hilton and Britney Spears.
The thrust of the ad is to question whether Obama's ability to fill studiums qualifies him to be a good President. The problem, though, is that the video says absolutely nothing about what McCain's alternative is. The fact that an American presidential candidate can command such support is surely a good thing, given how things have gone in Iraq. Yet McCain's video comes across as churlish in the extreme and wreaks of bitterness over the issue they highlight- Obama's celebrity.
Obama's ability to energise people is refreshing. His ability to command such attention is unprecedented. For the first time in a long time, people are enthused about American politics.
The real question is: does a nasty and pointless video by McCain which mocks the very thing that his campaign lacks- dynamism- qualify him to be good President? Clearly not.